VISUAL MERCHANDISING

Always elegant: Estée Lauder

A massive design undertaking for the hundreds of Estée Lauder retail locations in North America, these open-sell graphics were updated seasonally to reflect many changes such as product additions, different shades, and price increases.

 

Among other things, the tiles have to be configured perfectly, depending on the unique requirements of each fixture and seasonal assortment.

© 2021 andrea lee, graphic design + illustration.

all rights reserved, all wrongs reversed.

www.andrealeenyc.com