VISUAL MERCHANDISING

Creative use of teal 

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One of my all-time favorite brands, Moroccanoil, loves to push their signature shade of teal, a nod to the origin and ubiquity of Argan oil in the Mediterranean.

 

The prominence of this shade of teal is a simple, yet successful design strategy that makes their products stand out in a retail space. 

 

The clear acetate used throughout further evokes the Mediterranean Sea, from which the brand draws its inspiration.