VISUAL MERCHANDISING

Creative use of teal 

One of my all-time favorite brands, Moroccanoil, loves to push their signature shade of teal, a nod to the origin and ubiquity of Argan oil in the Mediterranean. The prominence of this shade of teal is a simple, yet successful design strategy that makes their products stand out in a retail space. 

 

The clear acetate used throughout further evokes the Mediterranean Sea, from which the brand draws its inspiration.  

© 2021 andrea lee, graphic design + illustration.

all rights reserved, all wrongs reversed.

www.andrealeenyc.com