VISUAL MERCHANDISING

Getting real with using teal 

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Moroccanoil fully utilizes their signature shade of teal, a nod to the origin and ubiquity of argan oil in the Mediterranean.

 

The prominence of this shade of teal is a simple, yet successful design element that helps the products stand out in a retail space. The clear acetate used throughout further evokes the Mediterranean Sea, from which the brand draws its inspiration.

Shown here is a mix of visual displays, packaging, and print design.