Getting real with using teal
Moroccanoil fully utilizes their signature shade of teal, a nod to the origin and ubiquity of argan oil in the Mediterranean.
The prominence of this shade of teal is a simple, yet successful design element that helps the products stand out in a retail space. The clear acetate used throughout further evokes the Mediterranean Sea, from which the brand draws its inspiration.
Shown here is a mix of visual displays, packaging, and print design.