BRANDING

Warehouse network identities

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Shopify has a network of fulfillment centers across the nation and needed a strong icon for each. The challenge was to integrate several unique identifiers into one united logo for each warehouse.

The requirements were to include the airport city code, an animal that embodies the spirit of the locale, specific environmental elements, and lastly, the Shopify logo.

The result was a tidy system of scaleable logos that quickly identify each warehouse location.