deliverr
At the height of the COVID pandemic, I was at an exciting logistics startup called Deliverr (which was later acquired by Shopify), where my focus was to unify a fragmented brand while effectively communicating a simple promise: Make logistics easy and affordable for everyone.
Clear and consistent messaging, coupled with a unified design system informed many of the examples shown here. This carried across everything from digital branding to swag items for a unified user experience.