m·a·c cosmetics

An assortment of 360° design solutions for all-inclusive legacy makeup brand, M•A•C. Bold imagery is framed by purposeful design to make for compelling and aspirational story-telling. Conscious visual pacing within a flexible brand framework is implemented, as a lot of content needs to be presented!

Among the items shown here are three main product launches, with a focus on clear hierarchies and an engaging customer experience that emphasizes brand perspective: Dazzle Lip and Eye Shadow, Studio Fix Powder Plus Foundation, and Nudes lip shades.