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summertime apparel graphics

Various women's apparel designs for Aéropostale, Juicy Couture, Adidas/Reebok, and others. 

 

Many of these designs utilize fun and novel manufacturing techniques such as distressed screen prints, watercolor prints, embroidery, and shiny metallic studs. 

The branded sport tee series for Adidas/Reebok allowed for a creative and feminized exploration of NBA team logos in an effort to appeal to female fans, which are often under-represented.

BRANDING, APPAREL GRAPHICS, LOGO DESIGN, ILLUSTRATION, CUSTOM TYPE, LICENSING, PRODUCTION DESIGN

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